About

About PLANE co.,ltd.

We, PLANE co., ltd., have collaborated with many manufacturers, designing a diverse range of products for over 30 years. We believe that industrial design is not about decoration but is created by shaving and planning off to minimize and remove unnecessary elements. The products we design should also express the philosophies of our clients. Our focus as a studio is to give form to and further refine our client’s philosophies through our designs.

COMPANY

Trade Name

PLANE co.,ltd.

President

Hiroaki Watanabe

Location

2-24-13 Chuocyo, Meguroku, Tokyo 152-0001, JAPAN

Contact

Tel. 03-6317-4141 Fax. 03-6755-8373 Mail. info@plane-id.com

Founded

May 1995

Capital

10 milion yen

Employees

7

Business

Design of products in all fields

product planning

Bankers

Bank of Tokyo-Mitsubishi UFJ / tamagawa branch

JOHNAN SHINKIN BANK / komazawa branch

FOUNDER PROFILE

1984

Graduated from the Living Design Department of Kuwasawa Design School with a major in Industrial design. Joined Ricoh Corporation and worked at the Industrial Design Center. Engaged in designing information technology equipment.

1989

Resigned from Ricoh. Joined frogdesign. Worked on designing audio/video devices and optical Instruments.

1991

Transferred to frogdesign California. Worked on designing information technology equipment, stationery, electrical appliances etc.

1993

Resigned from frogdesign. Joined Ziba Design. Engaged in designing information technology equipment, cooking utensils, audio/video devices, etc.

1995

Resigned from Ziba Design.

Returned to Japan. Established PLANE ltd.

1997 – 2013

Started to teach at Kuwasawa Design School.

1999

Established PLANE co.,ltd. from a limited company.

Became an instructor at Tohoku Institute of Technology.

2007 – 2024

Became a committee member of the Good Design Award | Japan Industrial Design Promotion Organization.

2009 – 2019

Became a member of the Japan Design Consultants Association (JDCA)

2011

Established minimalife inc.

2013

Became a committee member of the Echizen Craft Village conceptualization conference.

2014〜2023

Became an instructor at Tama Art University.

BOARD MEMBER

Takanori Kawasaki
Hiroaki Watanabe